45 Railroad Street Tel: 413-243-5540
Lee, MA 01238-1694 Fax: 413-243-5542
June 3, 2016
For Immediate Release Contact: James J. Wilusz
Executive Director of Public Health
Fitness Challenge expands to South County towns to promote healthy behaviors!!
LEE –Tri-Town Health Department Executive Director, James J. Wilusz, announced today that in partnership with Mass Audubon, Josh Billings, Be Well Berkshires, and the Lee Youth Association, the collaborative will officially launch the 1st Annual Tri-Town Fitness Challenge in the towns of Lee, Lenox, and Stockbridge on June 26, 2016.
Similar to the successful Berkshire Mayor’s Fitness Challenge currently under way, it is an opportunity for residents in the smaller south county towns to compete for themselves and against each other in a fun way to promote healthier lifestyles.
It’s easy!! Participants will earn points by eating healthy, drinking water, and by exercising. As teams compete to earn points, they will qualify to be in the running to win some fun and cool prizes. As part of the challenge, there will be local resources and interactive schedules to promote community events and locations where healthy dining options are available. The 1st 100 people to register are guaranteed a free BWB t-shirt, which can be picked up at Tri-Town Health after June 3rd upon successful individual or team registration.
The 1st Annual Tri-Town Fitness Challenges officially begins on June 26, 2016 at 7:30 AM at the Mass Audubon Wild Thing 5K/10k walk/run event and will continue for 12 weeks until it concludes on September 18th at the Josh Billings RunAground. A post challenge celebration will be scheduled.
Pre-registration begins Friday, June 3rd and people can register as an individual or as a team by visiting www.bewellberkshires.org or applications can picked up at Tri-Town Health Department located in Lee or be found at Lee, Lenox, or Stockbridge Town Halls.
“Many of the residents in the tri-town area have been asking for and willing to volunteer and participate in a fitness challenge similar to the larger cities, and it’s an opportunity to launch the 12 week challenge that is free, fun and exciting. Being part of a collaborative team effort to promote wellness and offer exciting initiatives such as this is another example of how well we work together in the Berkshires,” cited Wilusz.
Partner Becky Cushing is the Director for Mass Audubon’s Berkshire Sanctuaries. “We know that spending time outside in nature has mental and physical health benefits for all ages. As part of the Tri Town Fitness Challenge, we hope to get more people outside, whether it’s for a free bird walk at Pleasant Valley, our Wild Thing trail run through Kennedy Park or a canoe trip. This is just the first year and we hope this event will continue to grow with community participation,” Cushing said.
Be Well Berkshires has been grant funded by Mass in Motion through the Department of Public Health since 2009 in an effort to promote healthy eating and physical activity in many Berkshire communities. Current Be Well Berkshires funded communities include Adams, Clarksburg, Great Barrington, Lee, Lenox, Stockbridge and the Cities of North Adams and Pittsfield. For more information on Mass in Motion, please visit: http://www.mass.gov/eohhs/gov/departments/dph/programs/community-health/mass-in-motion/
For more information on the 1st Annual Tri-Town Fitness Challenge, please visit www.bewellberkshires.org or you can pick up applications to register at Lee, Lenox, and Stockbridge Town Halls or at Tri-Town Health Department. Be sure to follow your progress and weekly updates of Facebook: https://www.facebook.com/BeWellBerkshires/